"...How has the internet and social media impacted on the band to date?
Federico: We’ve started the band at a point in which internet and social media became crucial to a band’s success. We’ve started using Kitty’s YouTube “fame” to fuel traffic to our various pages and so far it has worked very well, people who like Kitty’s covers tend to like Novacrow as well. So far, it has had a great impact!
Kitty: Social media is such a fantastic platform for bands, but I don’t think everybody appreciates just how hard you have to work to harness it. It is survival of the fittest. You can’t just moan about how small your post’s ‘reach’ on Facebook might be, you need to fight to get people’s attention.
The internet is incredible for musicians. I love looking at the insight statistics on YouTube and our website and seeing how people all over the world are listening to us. I had to send out all of our EP pre-orders this week, and there’s Novacrow CDs flying out all over the globe! To an extent, social media gives you a chance to reach an audience without borders or limit. As a listener, you have an endless supply of incredible music at your fingertips..."
[Click here] to read more